Common Questions

About Our Business Development Courses

These questions often arise regarding our Business Development courses. If you have a question not answered below, we are happy to help. Please contact us.

What is Business Development and how does it differ from traditional sales?

The primary difference between Business Development and traditional sales is that the BD approach to client engagement focuses on identifying the client’s underlying needs and using your skills and expertise to identify or develop the best solution. A traditional sales approach, or “push” selling, focuses less on the identification of needs and more on pushing a solution and then overcoming the client’s objections to that solution.

What distinguishes MBDi from other training companies?

MBDi Business Development methodology takes a holistic approach that not only teaches the what and the how, but also the why behind effective Business Development processes, which is where most other training programs fall short. By examining the behavioral psychology that drives decision making, our Business Development courses give you a better grasp of how you can use your knowledge to improve client engagement and build lasting relationships.

Are there any multiple-person price breaks available for the Mastering Business Development Workshop?

The workshop is regularly priced at $2,995. For two to four attendees, the price reduces to $2,795 each. For five or more attendees, the price reduces to $2,595. This price does not include workshop materials/shipping fees.

What is your cancellation policy?

If you request cancellation 14 days or more before a scheduled workshop, you may nominate a substitute or transfer to another program at no additional cost. Refund requests will incur a $250 cancellation fee. Refunds are not provided for cancellations received less than 14 days before a scheduled workshop. Transfers or substitutions within 14 days of a scheduled workshop will incur a $500 administration fee. All cancellations, transfer requests and substitutions must be made in writing to

Refunds are not given for no-shows.

MBDi reserves the right to cancel any event at its reasonable discretion. In the event of cancellation, MBDi will coordinate your attendance in another training session.

What level of experience do most of your Mastering Business Development Workshop attendees have?

We have successfully trained a wide variety of individuals with very diverse backgrounds and experience. No matter your experience level, you will get the most from your training if you establish your goals before you begin the program.

Very experienced attendees often find that they discover things they didn’t know, or they finally understand why their approach has worked in the past. Novices are in a particularly good position because they are able to start from scratch without having to unlearn any incorrect behaviors.

Regardless of your level of experience, completing your pre-work and coming ready to learn, unlearn, or re-learn, will help you optimize your educational experience.

Is the Mastering Business Development Workshop relevant to any industry?

This workshop is an open-enrollment training program appropriate for BD professionals in all industries who wish to improve their Business Development and client engagement skills, while enhancing their professional and personal lives.

What is the benefit of individual training verses in-house corporate training?

Our individual training provides individuals or small corporate groups the opportunity experience and learn the MBDi business development methodology. It also offers a valuable opportunity to network with other BD professionals across a variety of industries.

If your organization has more than 10 individuals to train, we recommend you conduct in-house corporate training. While you won’t have the opportunity to network with individuals from other companies, corporate training can be tailored or customized to better address the skill gaps within your organization. This option can also minimize travel costs.

Learn more about our Corporate Curriculum.

Do I have to attend the Mastering Business Development Workshop before I can attend a Mastering Business Development Implementation Series Workshop?

Yes, you must have completed a two- or three-day Mastering Business Development Workshop or a two-day MBDi Association workshop before you can attend a Mastering Business Development Implementation Series Workshop.

Learn more about our MBD Implementation Series.

Question Not Addressed?