Know Your Value: Your Purpose Statement

Leadership in #Business Development is about character. Being a leader, rising to the top 3% in your profession, is anchored on your principles, ethics and values. Your purpose—what you do for other people—evolves out of these principles, ethics and values.


The purpose of a professional in Business Development is to help prospects or clients identify their issues or concerns and help them find a way to solve them, whether or not they purchase from you. Your purpose is what adds intrinsic value to the relationship. Your character and principles are measured in every contact early on, through your purpose statement. How well you clearly articulate your purpose is a reflection on you as a professional and a leader in Business Development.


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About MBDi:
Founded in 1979, MBDi is a global Business Development services firm headquartered in Charlotte, North Carolina, USA, providing expertise in Business Development best practices in the national security, defense, scientific, energy and engineering industries. MBDi’s mission is to transform our clients’ organizations and people into proven Business Development leaders by addressing the conditions and behaviors that assure positive culture change creating clear paths to professional success.

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