Professionals in Business Development understand the interrelationship among principles, purpose and process. In your initial contact with potential clients, here are the first three things they want to know:
- Are you a principle-centered individual? What are your principles for business and business relationships?
- What is your purpose for contacting them?
- What is your process for engaging them?
Be anchored in your principles, able to articulate your purpose and use a clearly defined process. Articulating your principles and your purpose should always precede the implementation of your Business Development process.
The key to being a true Business Development Professional is to understand your value, as your company’s representative, in the transaction. The key ingredient is you … your principles, your purpose and your ability to help the client resolve their issues and concerns and negotiate a comfortable win-win process. This position differentiates you from others in the marketplace, and it helps you differentiate your products and services from your competitors.
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Founded in 1979, MBDi is a global Business Development services firm headquartered in Charlotte, North Carolina, USA, providing expertise in Business Development best practices in the national security, defense, scientific, energy and engineering industries. MBDi’s mission is to transform our clients’ organizations and people into proven Business Development leaders by addressing the conditions and behaviors that assure positive culture change creating clear paths to professional success.