Mastering Business Development® Series Curriculum At A Glance

PHASE 1 – ASSESSMENT
For training to be effective, we must first identify any gaps and misalignments in your BD organization’s core competencies to pinpoint the right education and professional development approach for your team. MBDi can conduct a comprehensive Educational Needs Assessment or take a less intensive assessment approach. Based on the findings, MBDi will determine the best approach to address your needs.
PHASE 2 – AWARENESS
Course Name Who Is It For Course Summary
Empowering Leaders in Business Development® Functional and Executive Leadership Half-day leadership program provides senior leadership an introduction to the skills, processes, thinking and BD roles necessary within a proactive BD organization. This program covers an understanding of BD terminology, how human intelligence is the key to success in new revenue generation and an understanding of the mechanical and psychological challenges associated with a BD role.
Introduction to Business Development BD Support & Ancillary Personnel One day course introduces attendees to consultative new Business Development, the early shaping Opportunity Identification and Qualification (OI&Q)i Phase and how Business Development interacts with the capture and proposal processes.
PHASE 2 – ADOPTION
Course Name Who Is It For Course Summary
Mastering Business Development® Non-BD Personnel that engage Customers, BD & Capture Personnel, and BD Leadership Two or three day introductory program provides participants the necessary thinking, process and discipline required for professional Business Development. Participants will learn how to leverage the principles of behavioral psychology to identify valid prospects and pipeline opportunities, effectively qualify them and develop win-win business relationships for their organizations, their clients and themselves.
PHASE 3 – INSTITUTIONALIZE
Course Name Who Is It For Course Summary
Mastering Business Development2® BD & Capture Personnel and BD Leadership Four to eight days (2-4 sessions) provides the reinforcement training for the internalization and institutionalization of the MBDi (OI&Q)i Phase and HUMINT® Client Engagement Process. This series fosters an “intrepreneurial” business mindset through the development and reinforcement of the concepts and proactive processes essential for success within a Business Development role.
Guaranteeing Revenue Results® BD Leadership Two day leadership development curriculum designed for Revenue Generating Leaders and Business Unit Heads utilizing the MBDi (OI&Q)i Phase and HUMINT Client Engagement Process. This curriculum focuses on the leadership thinking, process and skills necessary to recruit, coach, develop and lead a proactive, consultative new Business Development team to achieve revenue goals.