You Will Work Harder on Your Goals than You Ever Will on Someone Else’s


“In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” – Author Unknown

This is a great insight, but it makes one large assumption … that we actually have goals set for ourselves. Many of us are involved in the annual company planning season and with it comes the requisite goals and/or quotas. Although we constantly hear that individuals who invest the time to write out their personal and professional goals and plans achieve more of what they desire in their career and life, many of us take a fatalistic attitude toward this exercise and don’t do it for ourselves. This leaves us with no option but to aim for the goals set by others.

We see the best results for both the individual and the company in those cases where the BD professional’s personal goals are aligned with those of the organization. Ultimately you work for yourself and you partner with the organization to achieve mutual goals. If you do not see your professional relationship with your employer in this light, you might be selling yourself short. Consider the consequences of not having goals and plans for yourself and your career, particularly in this uncertain environment.

Ready to get started?

Start with the end in mind (big picture visualization) and work backwards, breaking achievement objectives down into smaller, attainable goals with their related tasks. By taking action, completing and crossing these tasks off your list, you gain control of your future and grow in self-confidence. For life balance, choose areas from many personal categories in addition to your professional goals. Make certain these are the goals you desire to achieve and not other people’s expectations for you. Ensure you remember the SMART acronym (Specific, Measurable, Attainable, Realistic and Time to Complete) as you develop your goals.

Is it time to take control of your future? If so, do something different in 2012 and write down your personal and professional goals. Then let others know what they are, so they can assist you and provide accountability for achieving your goals.

Do it for you.



© 2011 MBDi. All Rights Reserved.

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