One of the components of successful Goal Setting and Planning is to help identify your personal strengths and weaknesses. We use this exercise to identify weaknesses and put together action plans to offset those shortcomings. Few of us realize that sometimes our strengths can lead to weakness. In the case where a strength taken to an extreme becomes a weakness, we may become too focused, too committed, too articulate or too polished in our Business Development process.
The late John Wooden, the legendary UCLA basketball coach, provided us a good example of this concept in the context of competitiveness. In his experience, he saw that being too competitive caused an individual to lose self-control and become tight emotionally, mentally, and physically. Instead of being too competitive and overly worried about the final score, he constantly urged his players, “to strive for the self-satisfaction that always comes from knowing you did the best you could to become the best of which you are capable.” For us, this means putting your efforts into developing yourself across the board. Concentrate on those areas you identified as needing attention and quit relying exclusively upon your well developed, and perhaps, overused strong points.
Any strength you take to an extreme will become your weakness. Discover what you are really good at, and then ask yourself if you unknowingly overplay that strong point to the detriment of everything else.
If you focus only on your strengths, you may be short-changing the areas that you really need to focus upon to better yourself.
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Founded in 1979, MBDi is a global Business Development services firm headquartered in Charlotte, North Carolina, USA, providing expertise in Business Development best practices in the national security, defense, scientific, energy and engineering industries. MBDi’s mission is to transform our clients’ organizations and people into proven Business Development leaders by addressing the conditions and behaviors that assure positive culture change creating clear paths to professional success.